https://www.juliaberit.com/about daily 0.75 2020-04-17 https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/t/5e9a22b74ee1eb45602a9176/1587159740477/2168418.jpg About - Get to know Julia… Julia Berit is that girl you know who is always up to something. She is a plus size model with Natural Models LA, college student graduating in May 2020 with a degree in advertising, body positivity activist, actor with Osbrink Agency, social media lover and influencer. Although she has taken a different path with her college career than initially expected, she has worked on multiple ends of the advertising industry, learning to work with agents, brand managers and content creators alike. She has rolled her experience in copywriting, design, and brand management into her own personal brand, working with brands like Old Navy, Rue21, MTV and VS Pink. After college she will continue what she has been doing during her time in school - creating, working with brands, and officially being a full time model based in LA (once the pandemic is over and it is safe to move). https://www.juliaberit.com/resume daily 0.75 2020-04-18 https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/t/5e92093851cce06b0f9b731a/1586628922357/Misty+Rose+Lines+Customer+Service+Resume.png Resume https://www.juliaberit.com/new-page daily 0.75 2020-04-18 https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/t/5e920a9cf817fa211d2dce89/1586629283153/p5_weinhoffer.jpg Design: Photoshop, InDesign and Illustrator This project was meant to create a super hero or villain movie poster, and I chose to take it in a different direction than what students typically do. Inspired by movies like “Jaws”, I created a super villain named the “Murder Manatee”. Getting revenge on the fisherman who have made these animals endangered, a murderous manatee is wrecking ships and ending the danger on the sea cow specie. To create the poster, I compiled several different images, combining to create the manatee tail exposed on top of the water. I used Photoshop and InDesign to make the poster. My personal favorite part of the project was creating the titling. This was the first time I realized how important fonts are and how different effects can create a unique feel that represents the product (or film in this case). Created March, 2020 https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/t/5e9a41ee707f1905f15a90cd/1587167736341/Screen+Shot+2020-04-17+at+6.54.20+PM.png Design: Photoshop, InDesign and Illustrator https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/t/5e9a4205aef03710d3281ecd/1587167758269/Screen+Shot+2020-04-17+at+6.54.13+PM.png Design: Photoshop, InDesign and Illustrator https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/5e920d012a1482195b25280c/5e920d222121991619d65ba8/1586629924535/Blue+and+White+Cursor+Click+Social+Media+Day+Social+Media+Graphic.png Design: Photoshop, InDesign and Illustrator https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/5e920d012a1482195b25280c/5e920d2d8f4a085e43e7350f/1586629935334/Bisque+and+White+Traditional+Life+Quote+Instagram+Post.jpg Design: Photoshop, InDesign and Illustrator https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/5e920d012a1482195b25280c/5e920d7751cce06b0f9c2e86/1586630036023/26+states.gif Design: Photoshop, InDesign and Illustrator https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/5e920d012a1482195b25280c/5e920dadbe74603c92c63ed1/1586630091232/reasons+not+to+smoke.gif Design: Photoshop, InDesign and Illustrator https://www.juliaberit.com/branding daily 0.75 2020-04-18 https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/t/5e92121ada5a5d186ba88d23/1586631198306/Old+Navy+email.jpg Branding https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/t/5e921225da5a5d186ba88e78/1586631208393/YxinRdSz.jpeg Branding https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/t/5e92199b14b45c6b9b6f2643/1586633135554/Screen+Shot+2020-04-11+at+2.20.08+PM.png Branding - Essie “Expressie” launch campaign I pitched to and was selected as a representative for the new Essie nail polish line “Expressie”, the new quick-drying nail polish formula. Here I negotiated with the brand, created a static post with three Instagram Stories and copy which were all approved by the client, and shared how I am using the products to entertain myself through quarantine, especially as nail salons are currently closed. Created March, 2020 https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/t/5e92119c66e5423c205ca078/1586631091356/Screen+Shot+2020-04-11+at+1.44.26+PM.png Branding - Old Navy Spring Campaign: Easter 2019 For this campaign I was hired as a model and creator, with the Instagram aspect of that to the left, and the modeling work shared in the Old Navy newsletter and on their website shown below. For this collaboration, I shot with their team for two days in LA, negotiated my rate, created and got approved a static post and 4 Instagram Stories which generated over 800 links to their website. The goal here was to use my unique perspective as a body positivity activist, college student and model to talk about finding clothes that are comfortable and stylish to wear in all aspects of my life. The collaboration was considered very successful and I was rehired for an upcoming campaign. Created April, 2019 https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/t/5e92174b2121991619d80fab/1586632533935/Aro%252BHa_0010.jpg Branding - Pretty Little Thing long term collaboration Pretty Little Thing is a size inclusive British retailer I have worked with for two years now. All of this content I shoot and edit myself in Photoshop and Lightroom, styling pieces and generating sales for the brand. With this brand I have learned about creating long term brand relationships, growing together and negotiating based on the continues value I can add to their brand. With all projects on social media, the goal for my end of the job is to create engaging content that can be shared across other pages and platforms to create “earned media” with growth of my own platform and encouraged sales with my affiliate links. Attached below is examples of other content I have created for the brand. Created Dec. 2018 - present https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/t/5e92166372f3495f04c9454f/1586632321967/Screen+Shot+2020-04-11+at+2.07.02+PM.png Branding - 437 Swim As the Canadian swim brand 437 Swim extended their sizing, they hired several body positive creators to host giveaways on their platforms in order to lead by example, showing all different sized bodies in their swimsuits. For this project I pitched, negotiated and proved why my unique audience would be so valuable to this smaller brand. We had over 500 entries in the giveaway, and helped encourage a brand that was newer to being size inclusive see how worth-while this was for their brand. Created January, 2020 https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/t/5e9213493b25f8701301c413/1586631520346/Screen+Shot+2020-04-11+at+1.45.52+PM.png Branding - Good American Style Squad Creator Good American was a dream client to work with for me, so this collaboration started with my pitching to them, sharing my plan for how to advertise them on my social media, which resulted in my creating an “edit” on the Good American website, where I chose my favorite products of theirs and had my own landing page on their site. This content and copy was approved by the brand and featured on the GA website, and owner of the brand Khloe Kardashian’s social media. The collaboration is still ongoing, with the landing page still being active with a screenshot attached below. Created October, 2018 https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/t/5e9210f414b45c6b9b6da160/1586630919337/Screen+Shot+2020-04-11+at+1.44.10+PM.png Branding - Rue21 x Coca Cola campaign For this campaign, the goal was to promote limited edition Coca Cola bottles and the new Coca Cola collection at Rue21. Here I created the content, got luck with a Coca Cola truck being near the dorms the morning I was shooting, negotiated with the client, made several options of copy and content for the client and generated over 400 sales for the brand with my affiliate link. Created March, 2019 https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/5e921819330a87679958d1cf/5e9218292a1482195b2707b2/1586632757416/Screen+Shot+2020-04-11+at+2.07.58+PM.png Branding https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/5e921819330a87679958d1cf/5e921837330a87679958d666/1586632772875/Screen+Shot+2020-04-11+at+2.07.48+PM.png Branding https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/5e921819330a87679958d1cf/5e92187651cce06b0f9dee90/1586632855189/Screen+Shot+2020-04-11+at+2.07.13+PM.png Branding https://www.juliaberit.com/copywriting daily 0.75 2020-04-18 https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/t/5e9a24cdaae6d36c0ec42b5e/1587160280436/Screen+Shot+2020-04-17+at+3.37.46+PM.png Copywriting - Prairie Artisan Ales: Prairie magic on tap Team leader for campaign, copywriter. Headline driven copy. Our goal was to position the local brand as being unique to Oklahoma, with a campaign centered around the beer being “magic”, hence the tagline “Prairie magic on tap”. The target audience here was males between the ages of 21-35 who are either local to Oklahoma or fly through OKC for work as cases of the product can be shipped. Created Nov. 2019 https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/t/5e9a255482d06c0a43f7bc69/1587160414888/Screen+Shot+2020-04-17+at+3.37.40+PM.png Copywriting - Prairie Artisan Ales: Prairie magic on tap Team leader for campaign, copywriter. Long copy. Our goal was to position the local brand as being unique to Oklahoma, with a campaign centered around the beer being “magic”, hence the tagline “Prairie magic on tap”. The target audience here was males between the ages of 21-35 who are either local to Oklahoma or fly through OKC for work as cases of the product can be shipped. Created Nov. 2019 https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/t/5e9a25986ff3c35bddac4ee9/1587160483593/Screen+Shot+2020-04-17+at+3.36.03+PM.png Copywriting - Crayola Color Wonder: We dare to dream, but not off the page! Copywriter. Our goal was to create a new mascot for Crayola that would appeal to parents and kids. Monsieur Messy is the artist we created, who encourages kids to be creative in their art, only on Crayola Mess Free paper. Created Dec. 2019 https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/t/5e9a25fd4ee1eb45602b404a/1587160582722/Screen+Shot+2020-04-17+at+3.36.24+PM.png Copywriting - Crayola Color Wonder: We embrace mistakes, just not on Mommy’s carpet Copywriter. Our goal was to create a new mascot for Crayola that would appeal to parents and kids. Monsieur Messy is the artist we created, who encourages kids to be creative in their art, only on Crayola Mess Free paper. Created Dec. 2019 https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/t/5e9a262d9da3a560e8de8855/1587160651375/Screen+Shot+2020-04-17+at+3.36.38+PM.png Copywriting - Crayola Color Wonder: They say life is a blank canvas, but Daddy’s bedsheets are not Copywriter. Our goal was to create a new mascot for Crayola that would appeal to parents and kids. Monsieur Messy is the artist we created, who encourages kids to be creative in their art, only on Crayola Mess Free paper. Created Dec. 2019 https://www.juliaberit.com/home daily 1.0 2020-04-17 https://www.juliaberit.com/contact daily 0.75 2020-04-18 https://static1.squarespace.com/static/5dbb271aff273a7be5719dbc/t/5e9a43b5f493453494830adf/1587168186406/2706996.jpg Contact - You can reach me at… Email me at julia@juliaberit.com Or reach out to me on Instagram, at @Julia.Berit